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HomeBusiness TravelRadisson Rewards strikes to dynamic redemption mannequin – Enterprise Traveller

Radisson Rewards strikes to dynamic redemption mannequin – Enterprise Traveller



Radisson Lodge Group has unveiled a revamped Radisson Rewards loyalty programme, together with the simplification of tier ranges, a dynamic redemption mannequin, and a brand new Low cost Booster for future bookings.

The group says that the brand new tier construction is now “probably the most streamlined within the sector”, with simply three tiers ranges – Membership, Premium and VIP.

Membership members earn 8 factors per US$ spent, and obtain advantages together with reductions on meals and drinks at taking part resort eating places, and precedence check-in and checkout at chosen resorts.

Premium membership (attained after 5 nights or three stays) sees members obtain 27 factors per US$ spent,  in addition to “unique advantages in your favorite resort”, and a Low cost Booster entitling members to as much as 20 per cent off bookings – in alternate for a discount within the variety of factors they earn.

Lastly VIP membership (attained after 39 nights or 20 stays) sees members obtain 36 factors per US$ spent, in addition to entry to “unique VIP areas in chosen resorts”, and a 24-hour VIP contact centre.

Radisson Rewards is following a number of different resort teams together with IHG in transferring to dynamically priced redemptions, which it says “permits members the pliability to decide on what number of factors to make use of for an Award Night time, and mix any quantity of factors [from 10 points upwards] with money for room bookings or resort companies”.

Loyalty programme skilled The Factors Man studies that the shift to dynamic redemption pricing means “Radisson Rewards has massively devalued its loyalty programme”, with a degree now valued at 0.25 cents or much less.

For its half Radisson Lodge Group stated that the revamped Radisson Rewards “will open doorways for friends to get pleasure from worthwhile and unique advantages quicker, with VIP members advancing to the very best tier twice as quick as earlier than”.

The group added that “Members can use their factors precisely how and after they like with a brand new dynamic redemption mannequin – a model new characteristic that permits members the pliability to decide on what number of factors to make use of for an Award Night time, and mix any quantity of factors with money for room bookings or resort companies”.

Notice that this summer season a deal was introduced for Alternative Motels Worldwide to accumulate “the franchise enterprise, operations and mental property of Radisson Lodge Group Americas”.

Alternative Motels to accumulate Radisson Lodge Group Americas

The transfer signifies that the Radisson Rewards programme is now separate to the Radisson Rewards America scheme. Members can nevertheless standing match and transfer factors between the 2 programmes on a 1:1 foundation.

At current the Radisson Rewards America programme has not moved to dynamic redemption pricing.

radissonhotels.com

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