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MICE in focus with Abu Dhabi Enterprise Occasions Week 2022 – Enterprise Traveller



The area’s conferences, incentives, conventions, and exhibitions (MICE) {industry} comes into focus once more as world leaders convene within the UAE capital for the second version of the Abu Dhabi Enterprise Occasions Week (ADBEW). Working from September 26-27, 2022 at Manarat Al Saadiyat, the occasion is organised by the Abu Dhabi Conference & Exhibition Bureau (ADCEB), a part of the Division of Tradition and Tourism – Abu Dhabi (DCT Abu Dhabi). An industry-led platform for peer-to-peer information sharing on greatest practices within the MENA area, ADBEW created a everlasting mark on the emirate’s annual calendar following a vastly profitable inaugural occasion in 2021 attended by over 300 guests from the MICE {industry} and had 34 skilled audio system.

The occasion goals to strengthen Abu Dhabi’s capabilities throughout the MICE sector and galvanise companies on this new period for the {industry}. Via its quite a few social and networking alternatives, ADBEW is now recognised as a distinguished platform for making a collective imaginative and prescient and constructing technique throughout the sector. That is a part of DCT Abu Dhabi’s overarching technique to boost the emirate’s place as a world vacation spot for enterprise occasions and an {industry} information hub, bringing to the area insights, expertise, and training from a broad set of world {industry} consultants.

Key stakeholders from the occasions {industry}, specifically the Worldwide Congress and Conference Affiliation (ICCA), Society for Incentive Journey Excellence (SITE), UFI The International Affiliation of the Exhibition Trade, Abu Dhabi Nationwide Exhibitions Firm, MCI Center East, and Meet4Impact will probably be attending this yr’s occasion to supply their perspective on the state of the {industry}.

Initiated to galvanise sharing of greatest practices amongst {industry} friends, ADBEW offers a platform for MICE {industry} leaders and practitioners to be taught, innovate and collaborate through panel discussions and workshops delivered by skilled MICE associations and keynote audio system. The occasion additionally allows networking and partnership alternatives throughout the MICE group. This yr, ADBEW is helmed by a devoted advisory committee that’s co-creating the discussion board’s contents with ADCEB, to make sure that they’re related and actionable.

Keynote speeches for this yr’s occasion embrace matters corresponding to ‘Enterprise within the occasions of flux and overcoming the fixed problem of disruption’ by Allister Frost, The Future Prepared Mindset Professional, and ‘How the Finest Get Higher?’ by Paul Rulkens, The Excessive Efficiency Mastermind. Panel dialogue matters embrace, ‘State of the MICE {industry} in 2022 and the alternatives past’, and ‘Bringing Again and Attracting Occasions whereas Differentiating and Rising Alternatives for the Trade’, to call just a few. The convention may even see Nick Corridor, Founder and CEO of Digital Tourism Assume Tank host in-depth podcasts with choose audio system.

“Enterprise occasions generate immense worth and alternatives for the vacation spot and the complete tourism ecosystem. Therefore, it’s essential to create platforms like Abu Dhabi Enterprise Occasions Week that allow knowledge-sharing, networking, {and professional} improvement amongst MICE professionals and leaders. The occasion additionally offers us with a possibility to showcase Abu Dhabi’s robust MICE capabilities and world-class infrastructure, along with highlighting the array of inspiring, thrilling and restorative experiences that guests can discover at their very own tempo,” mentioned Mubarak Al Shamisi, Director of the ADCEB.

ADBEW organiser ADCEB has been actively constructing strategic partnerships to make sure the occasion’s goals are met with world-class experiences for each planners and attendees. Earlier this yr, ADCEB fashioned a strategic partnership with Etihad Airways, to additional bolster help for MICE teams travelling to Abu Dhabi within the type of further flight advantages and perks corresponding to group reserving reductions, complimentary flights for big MICE group bookings on direct flights, and particular flight charges for web site/vacation spot inspection journeys for eligible Benefit Abu Dhabi candidates.

In June 2022, ADCEB signed a strategic partnership with the Society of Incentive Journey Excellence (SITE) to allow workers and key stakeholders to obtain a specialised skilled certification and profit from SITE’s academic programme of world incentive journey {industry} greatest practices. Offering networking and vacation spot consciousness alternatives to key DCT Abu Dhabi stakeholders, the strategic partnership will present year-round entry to SITE’s devoted incentive journey occasions and conferences.

On its closing day, ADBEW will culminate with a SITE Govt Summit the place the group’s suppose tank will come collectively to debate the way forward for the motivation journey enterprise.

Promising an thrilling agenda filled with speeches, panel discussions, plenary periods, and networking socials, this yr’s ADBEW is as soon as once more poised to set new benchmarks and develop new methods for a stronger MICE sector within the area.

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