Marriott has conjured a strategy to combine resort stays with unusual clues that maintain visitors hooked with shocking information about their environment. The Curiosity Room marks a twist within the hospitality model’s now six-year relationship with TED, the concept engine that popularized its Talks as a approach for inquisitive minds and thought leaders to realize inspiration. The immersive rooms goal to counterpoint the expertise of world vacationers with interactive, mind-bending actions built-in into the design.
Company of The Curiosity Room by TED embark on the “puzzle” as they stroll into the house. They’re prompted by a QR code that guides them to the primary exercise. A digital interplay permits them to verify solutions, obtain hints (if wanted) and advance with confidence. The complete room is a puzzle field ready to be solved, with parts hidden inside the decor.
“To not give away an excessive amount of, however there are a number of ‘mind-mending’ actions as a part of the whole expertise, with moments of marvel all through. And there’s a sequence to all of it,” says James Bardwell, Marriott’s senior supervisor of world communications. “The completion of 1 exercise will reveal the subsequent exercise and so forth, till the tip that comes with an eye catching shock.” The room’s Curiosity Journal serves because the connection to the journey.
“Our aim was to create one thing that amplifies the concept of journey by encouraging visitors to interact with their environment—each inside and out of doors of the resort room,” Bardwell provides. Vacationers can presently discover The Curiosity Room by TED on the San Francisco Marriott Marquis and the Bangkok Marriott Marquis Queen’s Park, and the London Marriott Resort County Corridor. Rooms are booked by tedrooms.marriott.com for an added nightly premium that will embody meals and different facilities.