ICELAND WILL UPCYCLE YOUR LOCKDOWN SWEATPANTS INTO HIKING BOOTS
SWEATPANT BOOTS – THE ULTIMATE POST LOCKDOWN ADVENTURE KIT YOU DIDN’T KNOW YOU NEEDED
- After greater than a 12 months stifled in lockdown, Iceland desires you to reawaken your senses with an Icelandic journey
- Iceland is providing a restricted variety of individuals the unique likelihood to have their lockdown sweatpants changed into mountaineering boots, so that they’re ready to tackle adventures throughout the seven areas
- Psychotherapist and psychological well being skilled Zoe Aston declares that experiencing journey will allow you to let go of the pandemic stress and allow you to maneuver ahead in a wholesome method
ICELAND, JUNE 24: Iceland desires the world to interrupt out of their unhappy sweatpants and say good day to journey, so this summer season, the nation goes to show lockdown sweatpants into mountaineering boots.
For over a 12 months, the world has been stifled by restrictions, however with journey tantalisingly again on the agenda, individuals can lastly escape of their year-long rut and expertise the journey they’ve been dreaming of and craving. Iceland desires to ensure everybody is prepared for any and each journey they’ll get their palms on by turning lockdown sweatpants into mountaineering boots.
Positioned on Rainbow Road in downtown Reykjavik, the Sweatpant Boots pop-up will probably be open all through July providing to upcycle lockdown sweatpants into unique, limited-edition and one-of-a-kind boots: Sweatpant Boots.
The primary individuals to e book a slot on the pop-up and switch up with a legitimate aircraft ticket exhibiting their arrival in Iceland from June 24th onwards could have their previous, drained sweatpants magically remodeled right into a pair of mountaineering boots, with any remaining material turning into the bag during which to hold them residence.
To have fun the launch of Sweatpant Boots, Icelandic rapper Cell7 and former track producer for Cease Wait Go, Ásgeir Orri Ásgeirsson, have recorded an unique new track with a supporting movie… The Sweatpant Boot Music, pay attention right here: https://www.youtube.com/watch?v=-RR_D9_laZk
For these that may’t make it to Iceland simply but, the nation has created a bespoke web site that invitations everybody to nearly try-on a pair of Sweatpant Boots and see what adventures await them in every of the seven areas of the nation.
Go to SweatpantBoots.com to see Iceland’s distinctive landscapes, thrilling actions and cultural adventures.
Zoe Aston, psychotherapist and psychological well being specialist: “Over the previous 18 months, being locked down has had a major impact on our psychological well being. Most of us discovered solace in our lockdown sweatpants which have turn out to be an emblem of the rut we have now been caught in. Now, as issues change once more, we will all profit from taking upcycling our sweatpants into one thing new, to symbolize what you will have discovered reasonably than merely leaving the expertise behind.
Because of the trauma we have now all skilled, we now even have stress saved in our our bodies, so one of the simplest ways to finish the stress cycle is to expertise exhilaration and pleasure. Iceland is providing you simply that: the chance to let go of the stress, the trauma and the lockdowns by experiencing journey, and transfer ahead in a brand new pair of sneakers symbolic of all you will have discovered in the course of the pandemic”.
Guðni Th. Jóhannesson, President of Iceland: “All of us hope that the top of the pandemic is in sight and that we will quickly resume our regular lives after a 12 months of assorted restrictions in society. And we will journey once more! It’s a pleasure to have the ability to welcome company once more to our lovely nation.”
Sigríður Dögg Guðmundsdóttir, Head of Go to Iceland: “Everywhere in the world, we have now been below varied lockdowns and restrictions for over a 12 months and let’s face it, we’re in a little bit of a rut. In Iceland, we’re fortunate sufficient to have a wealth of journey, from the daring waterfalls within the south, to the tranquil shores of the East and all of the meals, music and wellbeing tradition throughout the nation. For these able to journey once more, we need to be sure to’re ready to expertise life to its fullest and tackle no matter journey you’ve been craving. And a few fortunate guests will get to do it with their very own distinctive Sweatpant Boots.”
The Sweatpant Boots have been made in partnership with Will’s Vegan, a sustainable and environmentally pleasant boot model, with the design and creation of the boots executed by Icelandic designer and founding father of One other Creation, Ýr Þrastardóttir. Over the course of the store’s one month opening, three pairs of Sweatpant Boots will probably be created and given away without spending a dime every day.