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HomeTravel ExperienceCebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight

Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight

Workforce Out of City Hub ( – Only in the near past, Cebu Pacific Air, the nation’s main airline, operated a cellular game-themed flight to introduce Tencent Video games PlayerUnknown’s Battlegrounds (PUBG) MOBILE’s latest IP, Phoenix Adarna. An airport and in-flight expertise that includes Adarna-inspired costumes, trivia video games, and merchandise giveaways made the flight the primary of its type in Southeast Asian aviation historical past.

Cebu Pacific Fly with Adarna
Cebu Pacific Fly with Adarna

PUBG MOBILE gamers will embark on a sequence of heroic missions impressed by the Philippine mythological chook Adarna, the fabled creature that heals all illnesses. Gamers should full missions inside a time restrict to unlock rewards or buy in-game forex to grow to be invincible like Adarna, and costume in eye-catching gadgets reminiscent of Agent Phoenix Set backpacks, a body, parachute, and even purchase a buggy. The flight replicates the journey a hero undergoes in the hunt for this famed fowl.

“We’re excited to create this one-of-a-kind expertise for our passengers, and the PUBG MOBILE gaming neighborhood. As a proudly Filipino provider, we proceed to search for enjoyable methods to advertise Philippine tradition and tourism. We anticipated this to be the primary of a number of collaborations with trade companions reminiscent of Tencent Video games,” stated Candice Iyog, CEB VP for Advertising and marketing and Buyer Expertise.

Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight
Cebu Pacific, PUBG MOBILE launch historic Ibong Adarna-themed flight

Benj Dalmacio, Senior Enterprise Growth Supervisor for PUBG MOBILE Philippines echoes this pleasure for this first-of-its-kind collaboration within the Philippines and Southeast Asia: “In PUBG MOBILE, we proceed to make the sport related to our target market: younger adults. The Ibong Adarna, our nation’s very personal phoenix, symbolizes hope and rebirth and holds a major place in Philippine literature. We’re proud for our platform to grow to be a spot of appreciation and studying of Filipino tradition in addition to serving to in selling the Philippine tourism trade. We’re honored to associate with the nation’s main airline as they acknowledge the rising gaming neighborhood and dwell as much as their enjoyable model.”

Gaming video creators Rojean Delos Reyes and Dexie Diaz represented PUBG MOBILE and Cebu Pacific as official marketing campaign ambassadors. Each identified of their gaming circles as adventurous and passionate, the women embody the fiery spirit of the Phoenix Adarna.

PUBG MOBILE will blast a particular seat sale solely communicated to the Filipino gaming neighborhood and raffle free home and worldwide round-trip flights, courtesy of Cebu Pacific, in varied neighborhood occasions all through June.

Fly With Adarna
Fly With Adarna

Except for Cebu, vacationer vacation spot favourite Boracay would be the venue of offline occasions, with the looks of a pop-up gaming truck for a battle royale recreation with prime PUBG MOBILE gamers and meet-and-greets. The island may even grow to be the nesting place of Phoenix Adarna, with vacationers recognizing from afar tour boats, parasails, big sandcastles, seaside flags, kayaks, and gliders bearing the theme.

CEB continues to supply its assured low fares to stimulate journey throughout its widest home community, with a number of flights to prime Philippine locations, reminiscent of Boracay and Cebu, working 16x day by day from Manila. It continues to implement a multi-layered method to security, whereas it operates with a 100%

totally vaccinated crew, 95% of whom have been boosted – all to make sure each Juan flies safely and conveniently on Cebu Pacific. For extra data, go to

Phoenix Adarna gadgets, with their vivid plumage, shall be obtainable for PUBG MOBILE players till June 30.

PUBG MOBILE is offered without spending a dime on the App Retailer and Google Play Retailer.



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