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2022 Hasselblad Heroine – Geotraveler’s Area of interest

I’m extremely honoured to lastly share the information that I’m one among eight 2022 Hasselblad Heroines invited to be part of such an exquisite model household.

This subsequent stage profession spotlight is alongside the identical vein of after I was signed to be represented by Nationwide Geographic Picture Assortment.

It’s one among my desires come true and past exhausting work, tenacity, and believing in my visible voice, I’m extraordinarily grateful for many who proceed to say my title in rooms the place others received’t.

Thanks for opening this door, Hasselblad. I’m past proud, humbled, and honoured to be a part of your loved ones.

You may take a look at my full Hasselblad profile right here. Under is an excerpt.


As a feminine of color, Lola struggled firstly of her profession to discover a mentor that regarded like her, to assist her think about the probabilities of being a journey photographer herself.

“I’ve all the time liked touring and knew being a touring storyteller was going to be in my future in some type,” she defined. “That remaining push into skilled journey pictures got here after I didn’t see Black ladies journey photographers who regarded like me experiencing numerous cultures and locations, and reporting for prime profile publications.

“That turned one among my missions – to open up the area for the following technology of journey photographers.”

For Lola, equal illustration within the pictures trade means ladies getting extra sources to create. “Encouraging extra ladies into skilled pictures means offering us with help, sources, platforms, and respect.”

Learn the official press launch beneath.

Gothenburg, Sweden

In celebration of Girls’s Historical past Month and the upcoming Worldwide Girls’s Day on March eighth, Hasselblad as soon as once more highlights a choose group of numerous feminine photographers in its fourth yr of Hasselblad Heroines. Because the sequence launch in 2019, females from throughout the globe have been acknowledged for his or her creativity and dedication to the craft.

This yr’s expertise consists of eight outstanding ladies with a variety of genres, together with journey, structure, nature, product, meals & beverage, wedding ceremony, conceptual effective artwork, and portrait pictures. These devoted visible artists have created imagery throughout a number of continents, which were featured in galleries, billboards, print, and on-line platforms. Beginning March 2nd and persevering with into April, every Hasselblad Heroine shall be highlighted in a weekly highlight on Hasselblad’s channels, masking subjects together with their experiences, challenges, ideas, and what evokes them to succeed in their achievements.

Listed below are the 2022 Hasselblad Heroines:

• Lola Akinmade Åkerström (Stockholm, Sweden) – an award-winning storyteller, journey photographer, and worldwide bestselling writer who has travelled to greater than 70 international locations documenting cultural and environmental portraitures;

• Stephanie Blomkamp (Cape City, South Africa) – who specialises in surreal portrait and conceptual pictures and is the founder and editor of a brand new publication, Oath, which celebrates African pictures;

• Gigi Chung (San Francisco, USA) – a effective artwork photographer and winner of a number of worldwide pictures competitions, who focuses on abstraction within the constructed atmosphere and choreographed juxtapositions of city areas;

• Lisa Devlin (Brighton, UK) – a marriage and journal photographer, whose easygoing type gracefully captures the eagerness and emotion of {couples} on their big day;

• Aline Smithson (Los Angeles, USA) – an educator, founder & editor of the day by day pictures journal Lenscratch, and photographic artist who shoots solely on movie, whose conceptual effective artwork and portraiture pictures has been displayed in galleries all over the world;

• Annie Spratt (New Forest Nationwide Park, UK) – a nature photographer, who manages the group and curates photos at Unsplash, all whereas elevating a household of eight youngsters;

• Karen Thomas (London, UK) – the primary featured meals & beverage Hasselblad Heroine, whose salivating pictures conveying the deliciousness of meals and drinks have been showcased on billboards, packaging, editorial, and model title promoting campaigns;

• Lydia Winters (Stockholm, Sweden) – a product photographer, influencer and the chief storyteller for Mojang Studios (the creators of Minecraft), who shoots luxurious watches, creating a sublime view of every treasured timepiece.

“Hasselblad Heroines has been instrumental in highlighting the excellent work of feminine photographers,” mentioned Isabella Tabacchi, 2021 Hasselblad Heroine. “Now we have nice ladies on our inventive world stage and each girl, with their distinctive photographic type, is a necessary contributor within the pictures trade. For me, it has been such an honour to be included and present my aesthetic sense by means of my landscapes.”

Go to to search out the newest and former Hasselblad Heroines’ tales, photos, and video interviews.


Headquartered in Sweden, famend across the globe. Since 1941, Hasselblad cameras have impressed photographers to create basic masterpieces and seize many iconic photos, together with documenting the historic second of the primary people on the Moon. For 80 years, Hasselblad has expanded the boundary of photographic storytelling with its glorious picture high quality, beautiful Scandinavian design, and meticulous craftsmanship, equipping clients with the flexibility and inspiration to create glorious photos.

For extra data, go to Hasselblad on-line: and observe us on: Instagram:






Go to the Hasselblad Press Room at to search out this press launch and extra picture materials.



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